‘COVID-19 has reinforced the important role that news organizations play’: CNN executive

DUBAI: CNN, the US-headquartered broadcasting network, is widely known for its news programming and reporting. A lesser-known division of CNN is Create, its branded content unit, dedicated to helping brands tell stories using the network’s production skills. The studio employs writers, designers, and filmmakers to provide end-to-end creative services to brands. Arab News spoke to John Malone, chief creative officer, Create, CNN International Commercial (CNNIC) to learn more about the studio and its work with the other divisions of CNN.