WPP announces another merger, fusing Geometry and VMLY&R

Advertising group WPP has announced the merger of its Geometry and VMLY&R global businesses to form VMLY&R Commerce, a new end-to-end “creative commerce company” combining the talent and scale of both.

It comes just days after WPP announced the merger of its Grey and AKQA agencies to form AKQA Group.

VMLY&R Commerce, which will operate as a distinct company within the VMLY&R global network, will be fully operational from Jan. 1, 2021, according to the announcement. The integration of the agencies’ teams and assets will continue throughout the year.