Egyptian designer creates bold looks for modest fashion lovers

DUBAI: The story of the self-made designer and entrepreneur behind the e-store Nomad Story began while she was in high school. Tired of being dressed like everyone else, Shay Jaffar started sketching modest designs.

“Despite being an Egyptian growing up in the UAE, I still couldn’t find clothes that spoke to me as a conservative teen who liked to dress modestly,” Jaffar said. “I remember getting a lot of compliments in college on my chic modest wear to the extent that I teamed up with a bespoke tailor in my neighborhood and started creating designs for friends and family.”