AYA Media explores world of Arab influencers in new reality show

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Tue, 2021-02-09 16:03

DUBAI: The popular YouTube show “AYA,” which focuses on fashion, beauty, self-improvement, and entrepreneurship, is set to make its TV debut with a new reality series called “Zeros to Heroes” (“Zeros ل Heroes”).

Dubai-based entertainment company AYA Media has begun production of the fully funded series, which follows four aspiring female influencers from the Middle East as they attempt to carve out a career in the influencer marketing industry.

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