Boucheron unveils Nour Arida as latest global ambassador

DUBAI: Lebanese fashion blogger and model Nour Arida has been appointed Boucheron’s latest global brand spokesperson. The news, announced this week, will see the 31-year-old following other international stars who have lent their faces to the high end jewelry maison, such as US actress Kate Winslet and French model Laetitia Cast, to front key campaigns and act as muse for future collections.