Carlo Boutagy on raising Formula E’s profile in the Middle East

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Sun, 2021-02-07 15:51

DUBAI: When the Diriyah E-Prix double-header takes place on Feb. 26 and 27, one person in particular will sit back and take extra pride in the spectacle unfolding in front of him.

Carlo Boutagy is the CEO of CBX, the sole regional promoter for Formula E in the Middle East. Whether it is setting up the stands, selling the trackside advertising or selling early bird and hospitality tickets, CBX, by working on the marketing plan with the Saudi Ministry of Sports and Saudi Arabian Motorcycle Federation (SAMF), makes it all happen.

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