Dentsu merges iProspect, Vizeum under new structure

RIYADH: Japanese media group Dentsu is to merge its iProspect and Vizeum agencies to create a new end-to-end global media network under the iProspect banner.

At the end of last year, Dentsu announced a global group-wide restructure involving the loss of 6,000 jobs and the consolidation of its 150-plus brands into just six.

Its latest move is aimed at bringing Vizeum’s media strategy and planning, storytelling, and brand-building capabilities together with iProspect’s digital expertise, audience knowledge, and performance mindset.