Sat, 2022-12-03 18:17
LONDON: Competitive teams. Fair, hard-fought competition with no chance of blow-out scorelines or one-sided matches. A gripped, captivated global viewership of billions.
It is the “Holy Grail trifecta” for sport governing bodies the world over in their quest for audiences, viewing figures and lucrative sponsporships. And, even with all their arrogance and bravado, especially for the most powerful of the lot — FIFA.