Kantar and WPP reveal 30 Most Valuable Brands in Saudi Arabia and UAE

DUBAI: Identifying the most valuable brands in the region, the inaugural BrandZ Top 30 Most Valuable Emirati and Saudi Brands 2020 ranking was released today by advertising group WPP and research company Kantar. With a combined value of $50 billion, the ranking includes consumer-facing brands across a range of categories, from food to energy, which reflect the changing lifestyles and attitudes within the UAE and Saudi Arabia.