New YouTube research highlights viewing trends in Saudi Arabia

article author: 
Wed, 2021-02-24 16:10

DUBAI: YouTube held its first online festival for advertisers in the Middle East and North Africa (MENA), where it unveiled new research on audience viewership in Saudi Arabia.

The most-trending categories in the Kingdom were gaming, learning and sports, and the most-watched content was locally produced.

The last 12 months saw steady growth in gaming content streaming in Arabic. Puzzles and adventures were the most popular genres, followed by combat sports such as wrestling and boxing, and e-sports such as FIFA.

Main category: 

Leave a Reply

Your email address will not be published. Required fields are marked *