Parisian fragrance house Ex Nihilo cuts ribbon on its first Saudi boutique

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Sat, 2020-10-24 15:54

DUBAI: Parisian fragrance maison Ex Nihilo has cut the ribbon on its first flagship in Saudi Arabia. The new perfumery is situated in Jeddah’s Nojoud Center, alongside other brands like Lacoste and Femi9.

The new store evokes the brand’s French flagship with its iconic cobalt blue interior, marble floors, Art Deco geometric shapes and minimalist gold details. “It’s exactly like when you visit our flagship in Paris,” states Ex Nihilo co-founder Benoit Verdier to Arab News.

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