Saudi Aramco remains the most valuable brand in the Mideast

JEDDAH: Saudi Aramco has maintained its position as the Middle East’s most valuable brand, with the Brand Finance Global 500 2021 report valuing the Kingdom’s oil giant at $37.5 billion.

“Aramco is the hidden giant of the oil industry whose brand has finally emerged into the light of public attention. It has always been known as a b2b (business to business) brand but has aspirations to become a well-known consumer brand,” said David Haigh, CEO of Brand Finance.