Startup of the Week: Jewelry designer adds charm to people’s lives through creativity

The e-commerce industry in Saudi Arabia is flourishing at an unprecedented rate. Tech-savvy Saudi youth are making the most of the technology by launching innovative business ideas.
One of them is 26-year-old Huda Foudah, who chose to showcase her creativity through her online jewelry store Salam Charm.
According to Foudah, all her creations carry meaning.
“My jewelry mostly targets people who want to be unique and buy things that are light on their wallets without compromising on the quality.”