Syrian designer Rami Al-Ali wants to change the way brides shop for wedding dresses

DUBAI: There’s no denying that the COVID-19 outbreak is changing the way brides shop for and buy wedding dresses.

Unlike traditional retail, shopping for a wedding dress is usually an in-person, collaborative experience: It often takes multiple appointments just to find the right dress, followed by several fittings in a designer’s studio over the course of several months. But in our time of social distancing, that just isn’t reasonable.