Syrian designer Rami Al-Ali wants to change the way brides shop for wedding dresses

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Wed, 2020-10-07 13:41

DUBAI: There’s no denying that the COVID-19 outbreak is changing the way brides shop for and buy wedding dresses.

Unlike traditional retail, shopping for a wedding dress is usually an in-person, collaborative experience: It often takes multiple appointments just to find the right dress, followed by several fittings in a designer’s studio over the course of several months. But in our time of social distancing, that just isn’t reasonable. 

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