UAE beauty brand appoints Isobar MENA agency as creative, social partner

ABU DHABI: Global digital experience company Isobar, part of Dentsu Aegis Network, has been appointed as the creative agency of record for IFFCO Beauty, a division of the UAE-based homegrown fast-moving consumer goods group, IFFCO.

As one of the region’s leading beauty brands, IFFCO houses a portfolio that includes Savannah, Guardex, Royal Lather, and Ivy.

Isobar MENA won the account following a multi-agency pitch and will manage the duties out of its UAE head office.