Virtual showroom helps Japan’s Infiniti to record surge in Mideast sales

DUBAI: Japanese carmaker Infiniti’s launch of the virtual “showroom of the future” last year helped the brand to record an increase in sales in the Middle East, despite the financial impact of the coronavirus (COVID-19) pandemic.

Available in 11 markets, including the UAE, Saudi Arabia, Kuwait, Oman and Lebanon, the digital showroom experience allowed dealers to continue to interact with potential buyers using an interactive interface, despite the travel restrictions during the pandemic.